Jack Wolfskin lives to discover and encourages people to go on new outdoor adventures, connecting with nature and rewilding themselves. Through sustainable German engineered apparel, footwear and equipment that protects and inspires, we enable everyone to experience more moments of outdoor discovery. Our success is based on a shared wanderlust and the collective input from our team of free spirits, forward thinkers and discoverers. Sharing the same values, we focus on having a positive impact through product innovations, more sustainable solutions and business practices as well as advocacy programs.
We encourage an open forum of ideas throughout all departments and honor collaborative discoverers who lead by introducing new paths. A career with Jack Wolfskin is anything but ordinary.
Jack Wolfskin lives to discover and encourages people to go on new outdoor adventures, connecting with nature and rewilding themselves. Through sustainable German engineered apparel, footwear and equipment that protects and inspires, we enable everyone to experience more moments of outdoor discovery. Our success is based on a shared wanderlust and the collective input from our team of free spirits, forward thinkers and discoverers. Sharing the same values, we focus on having a positive impact through product innovations, more sustainable solutions and business practices as well as advocacy programs.
We encourage an open forum of ideas throughout all departments and honor collaborative discoverers who lead by introducing new paths. A career with Jack Wolfskin is anything but ordinary.
Come on forward with us!
Your Responsibilities:
- Working with the Google Marketing Platform – primarily with Google Analytics, Google Tag Manager, and Google Data Studio
- Further development of media mix modeling and media attribution to optimize marketing efficiency in collaboration with MarTech experts
- Creating and implementing tag management and tracking concepts using web analytics tools based on the data layer
- Independently setting up and delivering analyses and reports for experts, departments, and management
- Managing external partners and agencies
- Developing data-driven optimization suggestions for performance marketing and e-commerce processes
- Creating evaluations for ad-hoc inquiries
- Providing data-driven support for e-commerce-related departments
- Monitoring and reporting on online marketing and webshop KPIs
- Leveraging synergies between different analysis tools and using them strategically for business benefit
- Taking ownership of A/B testing and personalization in the webshop to increase conversion and user experience
Your DNA for Jack Wolfskin:
- Completed degree in E-Commerce, Marketing, IT, or a comparable field
- Five to six years of experience in a similar position
- Experience in using web analytics tools and evaluating online marketing measures across SEA, SEO, performance display, social media advertising, and newsletter marketing
- Experience in web analytics, BI, BO, ideally SAP, and in evaluating A/B tests
- Expertise in media mix modeling and media attribution
- Knowledge of A/B testing methods and personalization techniques for e-commerce platforms
- Excellent proficiency in both written and spoken German and English
- Proficient in MS Office applications
- Strong enjoyment of working with numbers and a solid technical understanding
- High level of responsibility with an independent, structured work approach
- A team player with excellent communication skills and a proactive, "hands-on" mentality
We are an outdoor gear company and we act like it
- Exciting product world and international environment in a responsible and sustainable company
- Flexible and hybrid working
- Attractive employee discounts and additional company benefits
- Free water, coffee and tea specialties
- Informal culture and casual dress code
- Bike leasing, monthly subsidy for up to two leasing contracts
- EGYM, company fitness with access to over 7000 studios
- Team events and sports activities in nature and in our own gym
- Likeminded, our partner for mental health with many training opportunities
- Mobile working from abroad, up to 4 weeks
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HR-Ansprechpartner
recruiting@jack-wolfskin.comWir können per E-Mail nur Fragen beantworten und nehmen keine Bewerbungen über diese E-Mail-Adresse an. Bitte übermittle deine Bewerbung ausschließlich online über unser Karriereportal. Bewerbungen per E-Mail werden nicht berücksichtigt.